Starting your investment journey can feel overwhelming—especially if you are new to concepts like mutual funds, fund houses, and asset management. But once you understand the system behind it, mutual funds become one of the simplest and most effective ways to grow your wealth.
This article breaks down the core idea of mutual funds and explains how an Asset Management Company (AMC) works using real experiences and simple examples.
A Personal Journey into Money Management
Back in 2009, with just a few years of trading experience and early success in the markets, the author (Karthik Rangappa) stepped into money management. Like many enthusiastic traders, he wanted to manage funds on behalf of others.
How it worked back then
- Encourage clients to open trading & Demat accounts
- Understand their goals and risk appetite
- Build customised portfolios
- Manage investments daily
- Earn 10% of the profits generated
Over time, he and his partner managed money for nearly 20–25 families, each with unique financial needs.
But then came the turning point:
A friend informed them that what they were doing was formally known as a Portfolio Management Scheme (PMS). According to SEBI regulations, PMS services require a valid license—something difficult to obtain at that stage.
This marked the end of that chapter.
Mutual Funds: A Large-Scale Money Management Service
Just like PMS, mutual funds are also a method of managing money—but on a much larger, regulated, transparent scale.
- A mutual fund collects money from thousands of investors.
- This pooled money is managed by a professional fund manager.
- The company that manages this money is called an Asset Management Company (AMC).
Think of it this way:
Your mutual fund scheme = a ready-made portfolio
AMC = the professional team managing that portfolio
Each mutual fund scheme is designed to match a certain investment goal and risk appetite. Your job as an investor is simply to choose a scheme that aligns with your financial objectives.
How an AMC Works: A Simple Breakdown
To fully appreciate mutual funds, it helps to understand the structure of an AMC. Here is how the entire ecosystem is organised:
1. Fund Sponsor
This is the organisation that initiates the creation of a mutual fund business.
Their duties include:
- Expressing the intent to start an AMC
- Setting up a Trust
- Forming a Board of Trustees
2. Trust & Trustees
The trust ensures:
- The AMC operates ethically
- It protects investors’ interests
- It complies with SEBI guidelines
Trustees supervise the AMC but do not directly manage investments.
3. The AMC (Asset Management Company)
This is the core entity responsible for managing investors’ money.
Its responsibilities:
- Launching mutual fund schemes
- Managing investment portfolios
- Hiring fund managers, CIOs, analysts, and operational staff
- Ensuring all operations follow SEBI rules
The AMC is also known as the Investment Manager.
4. Fund Managers & Analysts
These are the professionals who:
- Pick stocks, bonds, and other instruments
- Manage risk
- Monitor the market
- Make buy/sell decisions
Your money is directly influenced by their skill and strategy.
5. RTA (Registrar and Transfer Agent)
The AMC works with an RTA such as CAMS or KFin to handle investor-related services like:
- Issuing folios
- Updating investor records
- Processing transactions
- Transferring units
6. Custodian
Responsible for:
- Safeguarding securities
- Settling trades
- Ensuring regulatory compliance
Together, the RTA and custodian are known as the service providers.
7. SEBI - The Regulator
At the very top is SEBI, which dictates:
- How AMCs must operate
- What data must be disclosed
- What rules protect investors’ interests
This regulatory framework ensures transparency, discipline, and fairness.
In Summary
Mutual funds are essentially a professional money management system available to everyone, not just the rich or market experts.
Here’s what you should understand now:
- Mutual funds operate through AMCs.
- An AMC has a structured and well-regulated ecosystem.
- Each mutual fund scheme is a carefully designed portfolio.
- Your role is simply to choose schemes that match your risk level and financial goals.
In the next article/video of this series, we will explore one of the most important concepts in mutual funds:
👉 Net Asset Value (NAV)—what it means and why it matters.
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